Wal-Mart Inks Picture-Perfect Deal with Mattel | License Global

Wal-Mart Inks Picture-Perfect Deal with Mattel

Kids visiting Wal-Mart are saying “cheese” even though they are not in the dairy aisle as the retailer offers custom Barbie and Hot Wheels photo panel backgrounds in its PictureMe! Portrait Studio. Girls will be photographed in front of a tropical backdrop featuring Barbie as Princess Rosella and her animal friends from the “Barbie as The Island Princess” made-for-DVD movie and corresponding toy line. Boys can race to the finish line surrounded by a Hot Wheels race car-inspired backdrop. Portraits are available in a variety of sizes and the backgrounds will be available through 2007 and beyond.