Zynga Sees Bright Future in Licensed Titles

The gaming company has plans in the works for video games based on properties such as “Harry Potter” and “Game of Thrones.” It plans to continue that momentum by identifying more evergreen franchises that can be leveraged for licensing deals.

“We want to make sure that we're targeting the IP, and the experiences and the franchises in the marketplace that we think of as ‘forever’ as well,’” says Bernard Kim, Zynga, president of publishing. “That helps narrow the focus to a handful of franchises that could last decades. [Franchises] like ‘Game of Thrones’ or

Star Wars

or

Harry Potter

. I know my kids are still going to be engaging with those intellectual properties when they're adults.”

Previously, Zynga partnered on games based on

and