Zynga Sees Bright Future in Licensed Titles
Following a strong Q1 2019, Zynga is optimistic about the potential for uncovering more value by licensing popular IP for mobile games, reports GameDaily.Biz.
The gaming company has plans in the works for video games based on properties such as “Harry Potter” and “Game of Thrones.” It plans to continue that momentum by identifying more evergreen franchises that can be leveraged for licensing deals.
“We want to make sure that we're targeting the IP, and the experiences and the franchises in the marketplace that we think of as ‘forever’ as well,’” says Bernard Kim, Zynga, president of publishing. “That helps narrow the focus to a handful of franchises that could last decades. [Franchises] like ‘Game of Thrones’ or Star Wars or Harry Potter. I know my kids are still going to be engaging with those intellectual properties when they're adults.”