Zoo 55, Metavision Launch ITV’s ‘Gordon Ramsay’s Hell’s Kitchen’ Experience on RobloxZoo 55, Metavision Launch ITV’s ‘Gordon Ramsay’s Hell’s Kitchen’ Experience on Roblox
The experience invites fans to immerse themselves in the intense, high-pressure world of “Gordon Ramsay’s Hell’s Kitchen” like never before.
January 20, 2025

Metavision, part of ITV Studios’ Zoo 55, has unveiled “Hell’s Kitchen” as its first format brand to be brought to life on Roblox. The experience invites fans to immerse themselves in the intense, high-pressure world of “Gordon Ramsay’s Hell’s Kitchen” like never before.
In this interactive experience, players are split into teams, competing to impress Chef Ramsay and vie for the title of Executive Chef. From Pre-Service preparations to the intensity of Dinner Service, players must master the recreation of signature dishes with precision and speed. The stakes are high – fail to deliver and players face the disappointment of Ramsay himself! Find the lamb sauce in time, though and the rewards may be yours…
“By blending the unique essence of Hell’s Kitchen with the immersive possibilities of Roblox, we’re offering players a fresh way to engage with the brand and create their own culinary adventures,” says Ashley Lewis, managing director, Metavision. “We’ve got an exciting 2025 roadmap for the experience and can’t wait to show the community what we have in store next.”
“What better way to celebrate the launch of Zoo 55 than to announce our first foray into the immersive gaming space,” says Graham Haigh, chief operating officer, Zoo 55. “It's fantastic to see the iconic Hell’s Kitchen brand being brought to life and engaging new global audiences on the platform”
As the first Metavision project to launch since it folded into Zoo 55, it is a significant step in amplification of ITV Studios’ presence on YouTube, gaming platforms and other immersive media platforms.
About the Author
You May Also Like