Zedd, UMG, Supersocial Launch Beat Galaxy Takeover on 'Roblox'

GRAMMY-award-winning DJ and producer Zedd is making his debut on "Roblox," bringing his latest music and a fully immersive experience to the platform's Beat Galaxy, an innovative space for music discovery and fan engagement within the metaverse. Developed by Supersocial in collaboration with Universal Music Group (UMG), Beat Galaxy is an innovative space for music discovery and fan engagement within the metaverse.

The launch coincides with the upcoming release of Zedd's new album "Telos," which dropped on Aug. 30. Players in Beat Galaxy can experience Zedd's music in a unique, interactive environment. The experience includes a custom track runner inspired by Telos' stained glass artwork, where players can listen to the album's single, "Lucky," and collect shards of glass reflecting the album's artwork, which can unlock exclusive rewards.

"I've met a lot of my best friends through gaming," says Zedd. "Music can also be a huge part of the gaming experience, and music discovery is evolving with new platforms like Roblox. Beat Galaxy is just the beginning of this innovation. I'm grateful to be a part of Roblox, where fans can come together, play and engage with one another virtually based on a shared love of music and gaming."

"Zedd's Beat Galaxy activation will be the first time a UMG-signed artist leverages Spotify's pre-save feature in the Roblox platform, paving a path for other major artists to further drive music discovery through virtual worlds and gamified experiences," says Alvaro Velilla, senior vice president, new business, UMG. "This initiative will unite Zedd superfans and offer them an exclusive first as a token of appreciation for their unwavering support of Zedd, electronic music and the Roblox community."

Since its launch in December 2023, Beat Galaxy has become a landmark experience across genres, allowing artists to leverage their IP in new and innovative ways. Supersocial, the developer of Beat Galaxy, worked directly with UMG's family of labels to bring artists, including The Rolling Stones, YUNGBLUD and Mae Stephens, to life in a virtual setting. The platform has attracted over 500,000 unique visitors and garnered more than 84 million impressions from immersive ads.

 "The Supersocial team is thrilled by the initial success of Beat Galaxy," says Yon Raz-Fridman, founder, chief executive officer, Supersocial. "We built the virtual space to bridge the gap between the Roblox community and music fans worldwide. Since launching in late 2023, we've welcomed fans across genres and are excited to feature Zedd as the first electronic music artist taking over Beat Galaxy. We will continue to leverage Beat Galaxy to create new experiences that promote music discovery, community and self-expression."

Zedd's virtual experience in Beat Galaxy is now available on "Roblox."