Each of the three PS4 controllers matches up to a gamer and an X Controllers ambassador. The gamers – Grfg, Alphasniper97 and Torente – picked comic artwork from Chupa Chups and chose the color of their favorite flavor to finish it off: cola, orange and strawberry, respectively.
Each controller will be shipped with a lollipop of the selected flavor. In addition, there is an option to customize the controller even further; a Chupa Chups logo is also available in the online store to customize any controller with the daisy logo designed by Salvador Dalí.
The confectionary brand has branched out into multiple licensing deals lately. Converse and Notlikeyou partnered for two Chupa Chups-themed Chuck Taylor shoes, and a pop-up experience recently opened in Shanghai.
Controllers will be available to purchase at XControllers.es with international shipping.
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