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WWE Extends Video Game Deal

WWE Extends Video Game Deal
WWE and 2K have extended their video game partnership that grants 2K the worldwide rights to develop and publish WWE video games across all major platforms and distribution channels.

2K will continue to develop and publish video games for the wrestling league.

WWE and 2K have extended their video game partnership in a multi-year, exclusive agreement that grants 2K the worldwide rights to develop and publish WWE video games across all major platforms and distribution channels.

“2K’s leadership in authenticity, quality and overall brand dedication has been a perfect complement for WWE,” says Casey Collins, executive vice president, consumer products, WWE. “Our continued partnership ensures WWE remains at the forefront of global video game brands as we continue innovating and publishing our offerings on multiple platforms.”

As part of the new agreement, “WWE 2K,” the simulation-based flagship series, will continue its 18-year tradition established by past “WWE” titles. 2K will also continue to invest in “WWE SuperCard,” a card-battling game developed by Cat Daddy Games studio.

“2K’s partnership with WWE over the past three years has resulted in a successful and important addition to the Company’s portfolio of profitable franchises,” says David Ismailer, chief operating officer, 2K. “We are thrilled with the positive momentum of the ‘WWE 2K’ series, including generating year-over-year growth, as well as the success of  ‘WWE SuperCard.’ We are very pleased to extend our partnership with WWE and look forward to many more years of collaboration.”

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