WildBrain Secures Floris Van Bommel, 'Space Invaders' Deal
WildBrain CPLG has secured a deal with Floris Van Bommel for a footwear capsule collection inspired by the iconic arcade game.
WildBrain CPLG has secured a deal with Dutch footwear brand Floris Van Bommel for a spring/summer capsule collection inspired by "Space Invaders."
WildBrain CPLG's Benelux team brokered the deal on behalf of Square Enix.
The Floris Van Bommel x Space Invaders collaboration includes three pairs of adult sneakers, each in the game's colors of black, white and green. The designs also feature "Invader" graphics and figurines.
"We're seeing significant growth in the popularity of retro gaming brands, with fans being drawn to iconic designs and nostalgic appeal," says Matt Tobia, senior sales manager, WildBrain CPLG, Benelux. "Floris Van Bommel has done a fantastic job at translating Space Invaders' iconic futuristic design into a sleek, fresh and on-trend sneaker for the modern consumer."
This month, the range launches in the Netherlands, Belgium and Luxembourg this month at Floris Van Bommel's stores and website and local department stores.
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