Fashion lifestyle partnerships and cross-category ranges set to launch during milestone year for the Taito gaming brand.

License Global

April 26, 2023

2 Min Read
Space Invaders x Champion Collaboration
Space Invaders x Champion Collaboration WildBrain CPLG

WildBrain CPLG has secured a wide-ranging partnership with athletic and lifestyle brand, Champion, for a collaboration with Taito’s “Space Invaders.” WildBrain CPLG has also inked further deals for “Space Invaders” in key markets including the U.S., Canada, Spain, Portugal and Andorra, in what is the arcade gaming IP’s 45th anniversary year.

The adult-targeted “Space Invaders” collection from Champion will include classic styles, such as crewnecks, T-shirts, Bermuda pants, track pants and the Champion hoodie, all featuring globally recognized characters from the original game. The Champion x “Space Invaders” range will launch in EMEA for the 2023 holiday season and will be sold in Champion stores, on and through select Champion retail partners.

Additional “Space Invaders” Partnerships

Other partnerships brokered by WildBrain CPLG on behalf of Taito include a direct-to-retail deal with H&M for a “Space Invaders” line spanning apparel, hosiery, accessories and personal electronics cases, which will be available globally in stores and online for this holiday season.

Aquarius/NMR Distribution is also on board for gift and novelty items across North America, Europe, Australia and New Zealand, and the Italian fashion brand, Sabor SRL, will launch apparel, hosiery and headwear in Italy early this year.

WildBrain CPLG has also secured a deal renewal with Alchemy3 for “Space Invaders”-branded lottery tickets in the U.S. and Canada. The agency has also inked extensions with existing licensees including Bentex for apparel rights for men, women, boys, girls and toddlers in the U.S., and Karactermania for accessories in Spain, Portugal and Andorra.

Other recent deals secured by WildBrain CPLG for “Space Invaders” include an apparel line with sustainable fashion brand, Brava Fabric, and a partnership with the watch brand, Timex, for a commemorative digital watch.

“‘Space Invaders’ has a remarkable international legacy and is one of the most-enduring gaming brands in pop culture today, with lasting appeal across multiple generations,” says Jasen Wright, vice president, North America, WildBrain CPLG. “As ‘Space Invaders’ celebrates its 45th anniversary in 2023, we’re excited to further expand the merchandise offering for fans through fresh, relevant and creative collaborations with a variety of equally renowned global partners.”

“The 45th anniversary is a great milestone for ‘Space invaders,’ with players from all generations now having enjoyed the game for almost half a century,” says Janet Swallow, vice president, licensing, Square Enix, which owns Taito. “The brand continues to go from strength to strength as an icon of popular culture all over the world, and we’re looking forward to continuing to grow the merchandise program together with our trusted global partner, WildBrain CPLG, to really take the franchise out of this world.”

WildBrain CPLG was recently named in License Global’s Top Brand Licensing Agents 2023.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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