Esports company We Are Nations has inked a deal with lifestyle brand ’47 to develop a line of headwear and accessories.
The partnership kicked off at the esports LCS Spring Finals on April 13. ’47 designed and produced the winner’s hat for Team Liquid and began selling the item at the LCS Merch online store. Further products with We Are Nation’s teams and league clients are also currently in development.
“It’s really important for Nations to work with leading traditional sports brands as I believe there is a growing crossover into mainstream sports,” says Patrick Mahoney, chief executive officer, We Are Nations. “We couldn’t be more excited to be working with ’47 moving forward.”
The partnership continues We Are Nations’ recent slew of deals made over the last year. We Are Nations signed three eSports organizations to develop apparel last December.