Viz Media is giving Xbox 360 and Xbox Live users across North America a new way to personalize their avatars with digital t-shirts and costumes featuring the ninja manga brand Naruto Shippuden.

Fans can customize their avatars with a selection themed iconography from the series including four t-shirts and 11 costumes that are available now in the Xbox Marketplace.

Fans can also purchase real-world versions of the virtual Naruto t-shirts from leading apparel retailers, including ThinkGeek.

Naruto was first introduced in Weekly Shonen Jump magazine in Japan in 1999 and has since spawned a manga series and anime TV show.