Ubisoft’s Rabbids Invade Stores

Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.

April 6, 2018

Ubisoft’s Rabbids Invade Stores

Based on the Ubisoft video game and now staring in the TV series “Rabbids Invasion” on Nickelodeon, Ubisoft is planning a new game for the brand, “Rabbids Invasion: The Interactive TV Show.” The video game, which will launch in November, will let kids jump into a selection of 20 episodes of the TV show and participate in the action on-screen.

Additional licensing partners for the brand include:

  • Abrams for a 2015 wall calendar out this August in the U.S. and Canada;

    • Accessory Innovations with lunchboxes, backpacks, wallets, belts, headgear and other accessories available now at Toys ‘R’ Us;

      • Bioworld for youth apparel available now at Target, Kohl’s, Fred Meyer, Journeys, and Walmart;

        • Freeze for apparel including adult and children’s t-shirts, fashion tops, hoodies, knits and separates and children’s swimwear;

          • McFarlane Toys for Rabbids Invasion toys including plush, mini-figures, blind bags, sound-and-action toys and the Rabbids Plunger Blaster prank toy, now available at Walmart and Toys ‘R’ Us;

            • Comics publisher Papercutz for graphic novels out this fall;

              • Simon & Schuster Children’s Publishing for a full line of books including chapter books, beginning readers and joke books in hardcover, paperback and e-books, set to hit shelves this summer.

                • Ubisoft will be showcasing the brand at Licensing Expo this week in Las Vegas, Nev.


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