License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Ubisoft Partners with Beanstalk for Licensing

UbisoftBeanstalk.png
Beanstalk will represent the “Just Dance” and “Far Cry” franchises across Europe.

Ubisoft are partnering with Tinderbox, the digital division of Beanstalk, to represent its gaming franchises “Just Dance” and “Far Cry” for licensing across Europe.

“We are thrilled to be partnering with Ubisoft in developing consumer product programs for their top selling titles,” says Dave Tovey, head, Tinderbox at Beanstalk. “‘Far Cry’ is one of the biggest gaming franchises, with a passionate fan base that is eager for more consumer touch points. ‘Just Dance’ is the ultimate definition of a cross-generational gaming experience, delighting fans from Gen Z, Millennials and beyond. The team at Tinderbox are excited to get started and establish exciting and engaging brand extensions at retail on behalf of Ubisoft.”

Tinderbox will support both franchises by expanding the European consumer products footprint into new categories and channels, pursuing opportunities across fashion, collectibles, home, gifting and novelty, consumer electronics and more.

“At Ubisoft we strive to bring players the best gaming experiences and ultimately grow and engage strong communities with transmedia brands,” says Francois Tallec, senior director, consumer products and partnerships, Ubisoft. “We are enthusiastic to partner with Beanstalk/Tinderbox, experts in forging licensed product partnerships with leading video game franchises, to expand our ‘Far Cry’ and ‘Just Dance’ licensing programs throughout Europe.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish