“We are thrilled to be partnering with Ubisoft in developing consumer product programs for their top selling titles,” says Dave Tovey, head, Tinderbox at Beanstalk. “‘Far Cry’ is one of the biggest gaming franchises, with a passionate fan base that is eager for more consumer touch points. ‘Just Dance’ is the ultimate definition of a cross-generational gaming experience, delighting fans from Gen Z, Millennials and beyond. The team at Tinderbox are excited to get started and establish exciting and engaging brand extensions at retail on behalf of Ubisoft.”
Tinderbox will support both franchises by expanding the European consumer products footprint into new categories and channels, pursuing opportunities across fashion, collectibles, home, gifting and novelty, consumer electronics and more.
“At Ubisoft we strive to bring players the
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