Ubisoft Connect is a new loyalty program that has a raft of new benefits.

License Global

October 21, 2020

2 Min Read

Ubisoft has announced that its existing ecosystem of player services and loyalty program will be refreshed and expanded as Ubisoft Connect.

Ubisoft is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

The new universal interface, through which players from all platforms will now interact with Ubisoft’s in-game services, activities and community, will be releasing on Oct. 29 alongside the new game “Watch Dogs: Legion.” It will be available with an in-game overlay in Ubisoft titles. 

Ubisoft Connect is founded on Ubisoft’s ten-year experience of operating online services on Windows PC via Uplay, as well as the Ubisoft Club loyalty program that has provided 1.1 billion rewards to players to date. While the PC experience will continue with dedicated services, this expansion enables players to access Ubisoft’s in-game and social features in a platform agnostic way.

"A decade ago, Ubisoft was one of the first publishers to enhance players’ experience with more services and social features,” says Charles Huteau, creative director, Ubisoft Connect, Ubisoft. “We wanted to build upon this legacy to fulfill Ubisoft’s vision of a global community and bring these benefits to all our players.”

Designed for a new gaming era, Ubisoft Connect is viewed as laying the foundation that will enable Ubisoft’s games and services to live across platforms and make cross-platform features a standard moving forward.

As part of Ubisoft’s commitment, full cross-progression across all platforms and services will be available with some of Ubisoft’s upcoming titles, including “Assassin’s Creed: Valhalla, Immortals Fenyx Rising” and “Riders Republic.”

"Next-generation gaming goes beyond technological improvements and better graphics,” says Stephanie Perotti, vice-president, online services, Ubisoft. “To us, as a creator and publisher, it is about bringing more fluidity and versatility in the experience to have the freedom to play games on whatever device and with whoever you want. Ubisoft Connect is our take on a new seamless experience to not only ease the transition between generations and platforms, but also be the starting point for new services that further contribute to new, more player-centric ways of enjoying games."

To celebrate the launch of Ubisoft Connect and its improved loyalty program, more than 1,000 legacy Ubisoft Club rewards are now unlocked for free to all players. Regular updates will add The Ubisoft Connect experience via current and soon to be released platforms:

  • Windows PC;

  • Xbox One;

  •  Xbox Series X | S;

  •  PlayStation 4;

  • PlayStation 5; and

  • Nintendo Switch.

Stadia, Nvidia GeForce Now and Amazon Luna will also offer some Ubisoft Connect features later this year. Additionally, players can also access the ecosystem via the Ubisoft Connect mobile application, the desktop app and on ubisoftconnect.com.  

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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