The partnership will expand Ubisoft brands into the collectibles category.

License Global

June 17, 2020

2 Min Read
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Ubisoft has signed multi-year partnerships with Funko and Good Smile Company as part of its ongoing strategy to expand its brands across the collectibles category and bring a range of figures to fans worldwide.

As part of its agreement, Funko will create Pop! Vinyl figures for a range of “Assassin’s Creed titles and “Tom Clancy’s Rainbow Six Siege” in North America and Latin America. The company has also agreed to develop Funko art-style apparel and accessories. Consumers will be able to find the items at retail and online beginning in early 2021.

“Partnering with both Funko and Good Smile Company allows us to amplify our immersive worlds our fans love in our games and allow them to experience and collect their favorite characters in highly collectible formats that are high-quality, unique and innovative,” says Sarah Buzby, vice president consumer products, Ubisoft.

Good Smile Company will create “Assassin’s Creed” figures for their Nendoroid line, their most popular collectible vinyl figures featuring multiple points of articulation and “Nendo-fied” stylization. Additionally, the company will extend “Assassin’s Creed to their figma series, their action figure line with smooth joints and full range of motion created by Max Factory.  Both of these offerings will be available globally.

“Ubisoft has been a trusted company in the gaming industry for over 30 years and they continue to bring authenticity and creativity in every game they publish,” says Takanori Aki, chief executive officer and founder, Good Smile Company. “The formation of this partnership between Ubisoft and Good Smile Company creates new avenues for fans to connect with the games they enjoy and to continue to expand the successes of both organizations. We at Good Smile Company are excited to see this partnership come to fruition.”

Ubisoft recently highlighted some of their licensing efforts at this year’s Licensing Week Virtual event. To hear from the company register for the event and visit their booth on the digital exhibition hall.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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