Ubisoft Extends Partnership with Fabacus

Following a partnership surrounding the “Assassin’s Creed” Valhalla brand universe earlier this year, Ubisoft and global technology company, Fabacus, are again joining forces in celebration of the “Assassin’s Creed” 15th anniversary, in a deal brokered by IMG. 

As part of a six-month celebration of the game series, Fabacus and Ubisoft will work with several worldwide licensee partners, including Difuzed and Pure Arts with licensed products unlocking digital rewards and experiences for consumers.  

“We have loved working with the Fabacus team and are pleased to be continuing and broadening our work with them on our exciting ‘Assassin’s Creed’ projects in the coming months,” says Addie Dorsey, consumer products, EMEA, Ubisoft. “At Ubisoft, we are celebrating the milestone of the beloved franchise with all teams and communities and want to ensure we’re giving as much possible back to our fans, players and consumers, with some incredible prizes to be won. Additionally, the capabilities of the Fabacus technology ensure our vision for the franchise future, as well as future partnerships and products, are strategically aligned to what fans want to see and engage with.” 

Anyone who takes part in the anniversary activation through scanning a code on selected consumer products will receive special gifts, either in-game or physically, such as “Assassin's Creed” vinyl box sets, figurines and exclusive digital wallpapers. 

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“To be extending our partnership and working with the team at Ubisoft in such an important anniversary year for the Assassin’s Creed brand is incredibly exciting for us,” says Andrew Xeni, chief executive officer and founder, Fabacus. “The innovation gives value to every party within the licensing value chain, including the all-important consumer, maximizing the significance and impact of a brand. We have seen impressive results through our previous Valhalla x Venum campaign, and only want to take this further as part of the wider brand anniversary, now across a number of licensee partners.”