Ubisoft Expands into Toys-to-Life

“Starlink: Battle for Atlas” will allow players to create customizable starships with real-life pieces that will appear instantly in-game.

Ubisoft has unveiled a first look at “Starlink: Battle for Atlas,” an all-new action-adventure game that combines an open-world space adventure with collectible real-world starships.

The new game will allow players to assemble and customize physical starships, which will appear instantly in-game. Through experimentation with different pilot abilities, weapon types and more, players will have the freedom to choose where to travel within the Atlas Star System and which alliances to form.

Players can also choose to build their collection physically or digitally, and every piece is compatible with each other.

“We’re thrilled to introduce ‘Starlink: Battle for Atlas,’ the first new property created from the ground up at Ubisoft Tornoto. We wanted to combine our love for collectibles with an epic, open-world space adventure to create a brand new experience for audiences of all ages,” says Matt Rose, producer, Ubisoft. “Our team created both a tech breakthrough and a new way to adapt the game on the fly to take on any challenge. We can’t wait to see the combinations players will come up with and the creative solutions they discovery while exploring Atlas.”

“Starlink: Battle for Atlas” will be available for Nintendo Switch, PlayStation 4 and Xbox One in fall 2018.

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