The deal includes rights to “Among Us” merchandising and promotional rights in the region.

License Global

March 3, 2021

1 Min Read

Indie developer firm Innersloth and its global partner Dual Wield Studio announced today the appointment of Tycoon Enterprises as licensing agents for the multi-player game “Among Us” across Latin America. 

The deal grants Tycoon extensive merchandising and promotional rights in Latin American for the game. Mexico and Brazil have some of the largest player bases outside the U.S., and ranking Nos. 1 and 2 on Facebook, followed by Colombia, Argentina and Peru also within the top 10 Facebook communities, while views and likes on TikTok and Twitch increase across the region. 

“Fans of the game have shown us, through the engagement with the IP, that they are excited for us to take the crewmates to new worlds, and to grow our brand into other mediums beyond gaming,” says Rowan Rowden, co-founder, Dual Wield Studio. “And it is all about them.”

“This is probably one of the most anticipated and sought-after branded programs ever, and the level of interest shown by the licensee and Retail community in Among Us is incredibly high,” says Dalia Benbassat, head, corporate relations, Tycoon. “This kind of excitement comes like a breath of fresh air for the entire industry and reminds us of the important role that brands play in the path to recovery. We are delighted to be part of the ‘Among Us’ crew and look forward to the launch of our first lines of merchandise.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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