The media giant will aim to reshape gaming with Gloud, a new cloud-based gaming system.
With the new system, Turner aims to eliminate the need for price prohibitive consoles, high prices for games and the need for a computer to download large files. To access the gaming service, users will only need a computer with an internet connection. In the future, Gloud will also be available for smart TVs.
Gloud follows Turner EMEA and HBO Nordic’s recent launch of Toonix, a kids’ and family OTT service in the Nordic region.The service also marks the company's first venture into the world of gaming.
“Cloud-based gaming is the future of how people will consume video games. There’s no need to own expensive consoles or store content on a device with limited space. With Gloud all the user needs is an internet connection to be able to enjoy a high-end gaming experience,” says Aksel van der Wal, executive vice president, digital
Gloud is now available in Argentina and Chile, with short-term plans to expand across Latin America and long-term initiatives to expand globally.
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