TOMY Awarded Toy License for ‘Plants vs. Zombies’

The video game has officially gained a toy licensee.

License Global

October 22, 2020

1 Min Read

TOMY International, a global designer, producer and marketer of a broad range of innovative, high-quality toys, has signed a deal with Electronic Arts brokered by licensing agent Retail Monster, to bring the “Plants vs. Zombies” video game characters to life via plush. 

Retail Monster is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“‘Plants vs. Zombies’ is a wildly popular video game franchise, and we’re thrilled to be the licensed partner that gets to bring its characters to life in plush,” says Morgan Weyl, global brands director, TOMY. “Many of Club Mocchi- Mocchi-’s most popular plush toys are characters and accessories from beloved video games, so we’re excited to bring a little piece of ‘Plants vs. Zombies’ into gamers’ homes around the world.”

Developed by TOMY’s Club Mocchi- Mocchi- brand, the line will include a variety of super soft, super squeezable and super huggable plush. 

“TOMY’s Club Mocchi- Mocchi- brand is renowned for its bespoke plush format, and we’re thrilled to delight ‘Plants vs. Zombies’ fans with what will surely be an in-demand range of iconic plush characters,” says Michael Connolly, founder and chief executive officer, Retail Monster.

To learn more about TOMY and its range of innovative, high-quality toys, visit For news, updates and product information, follow TOMY on Facebook and Instagram.

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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