Tinderbox to Rep 'ReCore'
Beanstalk's digital division to rep new game, adds product for current clients.
Tinderbox, the digital division of the global brand extension agency Beanstalk, has added the upcoming action-adventure game "ReCore" to the roster of clients it represents under the Microsoft Studios Xbox umbrella.
Tinderbox will now build the upcoming title’s global licensing program across an array of categories including apparel, accessories, toys, collectibles, publishing, gifting and novelty. "ReCore" is set to launch exclusively for Xbox One in early 2016.
In other Tinderbox news, the company has also signed a number of recent deals for current clients including "Forza Motorsport" and "Killer Instinct."
The agency has brokered a new deal between Turn 10 Studios and Level Up Wear for a range of branded apparel, headwear and accessories featuring the popular racing game series "Forza Motorsport." The collection will be available through online distribution channels as well as at specialist offline stores in Europe, Australia and New Zealand beginning this fall. Turn 10 Studios has also partnered with the apparel manufacturer C-Life Group for a range of "Forza Motorsport" branded men’s and boys' clothing including t-shirts, polos, sweatshirts and hoodies that launched at U.S. retail this fall to coincide with the release of the next title, "Forza Motorsport 6," on Sept. 15.
Tinderbox has also helped facilitate a partnership between Microsoft’s fighting franchise, "Killer Instinct," and the apparel manufacturer Eighty Sixed for a collection of men’s t-shirts. The range, featuring the game’s iconic logo as well as prints based on its unique visuals and characters, first launched at the gaming tournament Evolution Championship Series in July and is now available on the Eighty Sixed e-commerce store.
Tinderbox is showcasing new opportunities for the other titles is represents Microsoft Studios Xbox portfolio this week at Brand Licensing Europe including ten "Fable" and "State of Decay."