Dan Amos, head of new media, Tinderbox
Tinderbox's original clients have also fared well with the company's expansion. Tween social network sensation, MovieStarPlanet, recently reached 180 million registered users by working with Tinderbox on brand extention into the physical product aisles, brokering partnerships with children's publishing house, Egmont U.K., as well as with imaging product manufacturer Scandecor for a back-to-school stationery collection. In addition, Tinderbox helped coordinate a relationship with apparel manufacturer Fipotex, for an innovative, first-of-its-kind cross-marketing promotion of a MovieStarPlanet clothing range. The collection features hangtags with redemption codes, enabling users to dress their online avatars in virtual t-shirts that are identical to the ones purchased at retail stores.
The company also worked on expanding the U.K. licensing program of mobile gaming app success, "Doodle Jump." It brokered deals with clothing manufacturer Blues Clothing for a range of children's apparel as well as with Egmont U.K. for a newly-launched "Doodle Jump" activity and sticker book. Tinderbox helped coordinate a partnership with arcade games and toy manufacturer SEGA Amusements for the global production and distribution of a range of Doodle Jump plush toys. The collection, made up by six innovative designs including Doodle fan favorites Ninja, Underwater, Space, Soccer, Jungle, and Original, launched through amusement channels in territories such as Germany, Italy, the U.K., Spain and The Benelux in April, with a further roll-out of the range planned at the end of the year.
In April, Tinderbox announced a partnership with digital specialist agency, 5th Wave Brands, on developing a consumer products program for award-winning action adventure game, "Badland." Tinderbox is tasked with supporting 5th Wave Brands in pursuing global licensing opportunities for "Badland," while also focusing on building the program in the U.K. region.
A year since its launch, Tinderbox announced a partnership with Microsoft to develop a global consumer products program for various titles within the Xbox titles. Tinderbox will support two of Microsoft's studios, Turn 10 and Launchworks, in pursuing global licensing opportunities across multiple categories for leading Xbox titles " Forza," "Killer Instinct," and "State of Decay."
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