‘Tetris’ Puzzles Together Deals

“Tetris,” is celebrating its milestone 35th anniversary at Licensing Expo with a display of newly launched “Tetris”-brand games and collaborations.

License Global, Content Editor

June 5, 2019

1 Min Read

“Tetris,” is celebrating its milestone 35th anniversary at Licensing Expo with a display of newly launched “Tetris”-brand games and collaborations.

Among the displays includes the “Tetris” and Sanrio collaboration for a new co-branded HTML5 game where fans can play a version of “Tetris” featuring Sanrio characters.

Sanrio and "Tetris" will also introduce their new co-branded style guide, available for interested licensees worldwide in categories such as apparel, cosmetics, stationery, and accessories.

Also, on display is the ipsy partnership. The collaboration is centered around the Glam Bag and Glam Bag Plus, a personalized package filled with five of the latest makeup and beauty products for them to try. This month, ipsy will introduce its new, limited-edition “Tetris” x ipsy Glam Bag and cosmetic collection to members in celebration of “Tetris’” 35th anniversary.

At Games Digital Media will be on hand as well to unveil its new, full-size Legends Ultimate Home Arcade machine, which comes with hundreds of built-in games, including “Tetris.”

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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