Tetris Fits Lifestyle in Licensing Program
Upon the brand’s 35th anniversary, The Tetris Company has expanded its lifestyle product offering to include fashion and beauty.
The new product lines will debut, respectively, at each brand’s online or retail locations in the U.S., China, Japan and more in 2019.
Partners who will introduce new Tetris-branded collaborations in the U.S. include FairPlay for graphic t-shirts, hoodies and sweatpants; makeup subscription company Ipsy for a limited-edition Tetris x Ipsy Glam Bag and cosmetic collection to celebrate Tetris' 35th anniversary; Kanga Care for diapers, diaper covers, blankets, changing pads and more and Sock It To Me for men’s and women’s socks.
In China, GXG will introduce its Tetris-brand collaboration this summer at more than 1,000 standalone and online stores; Peacebird will release its Tetris capsule collection for its women’s label Peacebird Women, including dresses and tops, for this spring and summer.
Moussy, an apparel brand by Baroque Japan, will introduce a Tetris 35th anniversary t-shirt collection in Japan, as well as exclusively in the U.S. at its Soho, N.Y. location this June.
Beachwear company Saint Barth MC will unveil board shorts for men featuring the iconic Tetrominos, which will be available on mc2saintbarth.com.
The new collaborations were secured in partnership with the Tetris brand’s growing global licensing agent network, including Blitz Licensing in the U.S., IMG in Asia, Dentsu Inc. in Japan and Maurizio Distefano: The Evolution of Licensing in Italy.
“It’s the Tetris brand’s 35th anniversary and our most stylish year yet,” says Maya Rogers, president and chief executive officer, Blue Planet Software (the sole agent for the Tetris brand). “We are very excited to announce an incredible slate of new licensee partners consisting of many of the hottest names in beauty and fashion, who will be introducing new Tetris-inspired collaborations in the coming months. From makeup and accessories to t-shirts, daywear, socks, baby gear and more, fans will have a range of smart, modern designs to show their distinct personalities and an affinity for Tetris.”