Licensing agent will bring classic video game to new categories.

The Tetris Company has appointed Lisle International Licensing as its merchandise licensing agent in the U.K., Channel Islands and Ireland. 

Lisle International will focus on new product merchandising opportunities for the iconic video game in home goods, lifestyle items, collectibles, clothing and more. 

Lisle will also be showcasing the brand at Brand Licensing Europe next week in London.

“'Tetris' is more than just a video game–it’s a lifestyle enjoyed by fans, both young and old, around the globe," says Maya Rogers, chief executive officer Blue Planet Software, sole agent for the "Tetris" brand. "It is critical that we work with the right licensing partners who can help us expand the brand with fun and unique high-quality products that will resonate with our ever-growing audience. The U.K. is a top market for 'Tetris,' and we’re pleased to be working with Lisle International, which has a reputation for building solid and effective brand partnerships for its customers.”

“In the U.K., where there is high awareness and positive affinity for 'Tetris,' there is huge potential for the brand," says Gayle Tarrant, director, Lisle International. "We are excited to be a partner in developing a strong licensing program that will further extend the experience for 'Tetris' fans.”