Tetris Brand Extends 40th Anniversary Celebration with New Activations

Tetris x Spin Master : Spin Master has announced plans to launch a new range of Tetris-inspired puzzles and games. The latest product line will feature multiplayer board games, puzzles, cards and more, all designed to capture the unique gameplay of Tetris in creative, tactile formats. The first wave of products will launch globally in the fall of 2025 and will be available at major retailers and online stores.

Outernet London Features the World's Largest Interactive Multiplayer Tetris Game: The U.K. tourist attraction known for its 360-degree screens will host a celebration for the 40th anniversary of Tetris. Beginning Oct. 28, the public is invited to participate in the world's largest interactive multiplayer Tetris game for free. Attendees will witness larger-than-life the Tetriminos cascade across Outernet's 23,000 square feet of floor-to-ceiling, four-story screens in this fully immersive, interactive showcase. Players of all ages will work together to clear lines, transforming Outernet London into a dynamic playground of puzzle-solving excitement.

Lucca Comics & Games Adds Tetris to Walk of Fame: One of the world's premier festivals for comics, gaming and pop culture, will induct Alexey Pajitnov, creator, Tetris, and Henk Rogers, co-founder, The Tetris Company, into The Walk of Fame, a prestigious collection of handprints from artists in comics, illustration, gaming and cinema. During the festival, which runs from Oct. 30 to Nov. 3, Alexey and Henk will share insights into the game's history, its impact on pop culture and their thoughts on the future of the Tetris brand with attendees.

Digital Eclipse to Launch “Tetris Forever:” The release is the latest in its Gold Master Series, on Nov. 12. Announced during a recent Nintendo Direct, this archival release includes over 15 playable classic games spanning four decades, with some making their debut outside Japan, and introduces a new game, “Tetris Time Warp.” Players can explore an interactive timeline featuring video featurettes, photos, original ads and restored games in chronological order. It also includes over 90 minutes of new documentary footage on the history of Tetris and the friendship between Alexey Pajitnov and Henk Rogers. “Tetris Forever” will be available on PC via Steam and GOG, as well as Nintendo Switch, PlayStation 4|5, and Xbox One and Series X|S.

ARIKA Developing New Tetris Game: ARIKA, developer and publisher of the Tetris arcade series “Tetris: The Grand Master,” has announced it will release a new Tetris game, continuing the legacy of challenging and engaging Tetris gameplay for fans worldwide. Available Q1 2025 on Steam.

Tetris x The Hundreds: The Hundreds, a community-based streetwear brand, will release a new line of apparel merging the Tetris game’s iconic imagery with The Hundreds’ innovative street style. Available this month.

Tetris x ILTHY - New Collection: ILTHY, an art and apparel company, just released a limited-edition Tetris collection blending bold streetwear aesthetics with the game's iconic Tetrimino designs. Available now exclusively on ilthy.com.

Tetris x APMEX - New Commemorative Coins: Continuing their successful collaboration, APMEX will offer officially licensed products featuring Tetris-themed images on gold and silver coins. With special packaging and limited mintages, these collectibles are perfect for fans and collectors. Available now.

Tetris x Olympia Le-Tan- New Hand-Embroidered Handbags: Olympia Le-Tan, known for signature luxury clutches and accessories, will launch a refreshed collection featuring two new Tetris-inspired handbags in fall 2025.