“Beyond its premier status as a digital game, Tetris is in the zeitgeist of pop culture, so it’s an exciting time to come on board as the U.S. agency for consumer products,” says Janice Ross, managing partner, Brand Fresh Management. “It’s a brand with a fan base across multiple generations who love Tetris not only for the fun game play, but for its positive message about how we all fit together. I count myself as one of the biggest fans!”
Tetris will also be represented by LDI in Israel, Sagoo in France and Tycoon in Mexico.
“The Tetris brand has reached an amazing 35 years as one of the most renowned video game brands of all time, and is today as popular, if not more so, than ever before among fans worldwide,” says
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