Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
The Talking Tom and Friends MerchMarker platform will launch Aug. 27 in the U.K. and Ireland, allowing fans to create custom Talking Tom and Friends products using MerchANT’s interactive personalization system.
Users will be able to choose from a wide range of apparel and accessories that can be customized with character images and quotes.
“The Talking Tom and Friends MerchMaker is a new, exciting touchpoint for consumers to engage with the Talking Tom and Friends brand,” says Angeles Blanco, senior director of licensing and merchandising, Outfit7. “The partnership with MerchANT is a great fit for our brand, as it centers on interactivity, fun and consumer engagement–attributes that are at the core of Talking Tom and Friends.”
You May Also Like
Minding the Stores: The Partnership of Retail and LicensingMar 1, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024
PUMA Releases FENTY x PUMA Avanti PonyFeb 28, 2024
Saucony, Bodega Launch Limited-Edition Sneaker CollabFeb 28, 2024