Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”

The Talking Tom and Friends MerchMarker platform will launch Aug. 27 in the U.K. and Ireland, allowing fans to create custom Talking Tom and Friends products using MerchANT’s interactive personalization system.

Users will be able to choose from a wide range of apparel and accessories that can be customized with character images and quotes.

“The Talking Tom and Friends MerchMaker is a new, exciting touchpoint for consumers to engage with the Talking Tom and Friends brand,” says Angeles Blanco, senior director of licensing and merchandising, Outfit7. “The partnership with MerchANT is a great fit for our brand, as it centers on interactivity, fun and consumer engagement–attributes that are at the core of Talking Tom and Friends.”