SYBO Games has announced the launch of a new “Subway Surfers” title available exclusively on Snapchat.
“Subway Surfers Airtime” is available now on Snap Games, Snapchat’s real-time multiplayer gaming platform. The 2D game sees up to ten players race across “Subway Surfers” cityscapes. One of the first titles released on the Snap Games platform, it will offer users the ability to play against their friends by simply opening a chat in Snapchat.
“We’re thrilled to expand the Subway Surfers franchise and partner with Snap Games on this exclusive release,” says Mathias Gredal Nørvig, chief executive officer, SYBO Games. “It’s a win-win to work with a like-minded company that is committed to fun and offer our fans on Snapchat an opportunity to extend the SubSurf lifestyle.”
Along with the new title, SYBO Games is currently attending this year’s Brand Licensing Europe event as an exhibitor and part of “The Arcade” activation. In recent years, SYBO has built a licensing program for “Subway Surfers” that extends to lifestyle and apparel products.