Sybo Games has joined Born This Way Foundation, co-founded by Lady Gaga and her mother Cynthia Germanotta, #BeKind21 campaign.

The movement calls on the public to practice an act of kindness each day this month until Sept. 21 to build kinder, more connected communities that foster mental wellness.

The first high-profile initiative leading up to the 10th anniversary of “Subway Surfers” extends the company's longtime effort to promote inclusivity, diversity and kindness.

In the latest “Subway Surfers” world tour stop Las Vegas live now, players will be encouraged to sign the #Bekind21 pledge.

The partnership is the first activation leading up to “Subway Surfers'” 10th-anniversary celebration next June.