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Surge Licensing Brings ‘Spy Ninjas’ to ‘Roblox’

New game deal comes on heels of “Spy Ninjas” toy launch from Playmates Toys and new global store from Event Merchandising.

“Spy Ninjas” is coming to the “Roblox” metaverse in May 2021.  Surge Licensing, the exclusive licensing agent appointed to grow the Spy Ninjas brand, has concluded an agreement with “Roblox” developer Shaggy Doge, founded by industry veteran Shawn McCarthy.

“Our fans are already on ‘Roblox,’ which entertains 150 million monthly gamers, making it an ideal platform for us to extend the ‘Spy Ninjas’ experience, says Elan Freedman, vice president, Surge Licensing. “Our fans are there so we will be bringing the experience they’re craving directly to them. We are thrilled to be working with Shaggy Doge to bring this new game to our fans to further engage with the characters and stories they love. It’s an exciting new development, adding to our successful 2020 toy launch from Playmates Toys and the opening of our global store by Event Merchandising.”

The new, and as yet untitled "Roblox" game, will be an extension of the “Spy Ninjas” world.  The game launch will be supported by the “Spy Ninjas” YouTube channels, including their gaming-focused channel.

“We already like to think of our content like a video game that our audience plays in real time, so expanding into the ‘Roblox’ environment, which lends the opportunity for interactive play, and where we know our fans already live, is a natural next step,” says Chad Wild Clay and Vy Qwaint, the “Spy Ninjas.” “We are excited to soon be able to seamlessly integrate the stories between the YouTube and ‘Roblox’ platforms, where ‘Spy Ninjas’ gamers will participate in a hyper-focused and participatory experience.”

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