Jeremy Scott, Danielle Nicole, Schutz and more are on board for a collaboration between the retailer and classic gaming franchise.
NORTH AMERICA–Nintendo has partnered with Bloomingdale’s for a spring campaign inspired by the “Super Mario” franchise.
Dubbed Let’s Play, the collaboration will see imagery and themes from the popular video game franchise displayed across a variety of men’s and women’s goods including t-shirts, handbags and sneakers from designers such as Marc Jacobs, Danielle Nicole, Schutz and more.
To celebrate the new theme, the department store will also host a series of in-store events and activations on March 10, which is also known as Mario Day.
The Let’s Play collection will be available at all Bloomingdale’s locations and online at Bloomingdales.com. A full-scale launch–including gaming stations and classic games–will take place at the retailer’s SoHo location in New York City next month.