‘Super Mario’ Levels Up with Bloomingdale’s

NORTH AMERICA–Nintendo has partnered with Bloomingdale’s for a spring campaign inspired by the “Super Mario” franchise, according to Women’s Wear Daily.

April 6, 2018

‘Super Mario’ Levels Up with Bloomingdale’s

Jeremy Scott, Danielle Nicole, Schutz and more are on board for a collaboration between the retailer and classic gaming franchise.


Dubbed Let’s Play, the collaboration will see imagery and themes from the popular video game franchise displayed across a variety of men’s and women’s goods including t-shirts, handbags and sneakers from designers such as Marc Jacobs, Danielle Nicole, Schutz and more.

To celebrate the new theme, the department store will also host a series of in-store events and activations on March 10, which is also known as Mario Day.

The Let’s Play collection will be available at all Bloomingdale’s locations and online at Bloomingdales.com. A full-scale launch–including gaming stations and classic games–will take place at the retailer’s SoHo location in New York City next month.

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