July 31, 2020
The first “Subway Surfers” toy range has been announced to land in Walmart stores and on Walmart.com this week.
The comprehensive line of lifestyle toys from Alpha Group USA embody the mobile game and global brand’s characters, music, street-art and style. Items in the line include Street Jammers boom box and spray can plush, Subsurf Shorties collectible figures, Fresh Kicks keyrings featuring both skater and athletic collectible mini sneakers and Kustom Kings art-inspired foot-long subway cars. The complete Subsurf toy line is available now.
In addition, “Subway Surfers” lands in Little Rock, Ark. as part of a new update in the World Tour series. In “Subway Surfers: Little Rock,” players will find themselves exploring the city’s landscape, including a run by and through a Walmart store, as well as the introduction of their new, limited-time character Jack.
“Over the course of the past years, we’ve strategically and with great purpose built-out the Subsurf consumer and lifestyle merchandise brand to ensure we deliver the authentic attributes ‘Subway Surfers’ fans have come to expect,” says Naz Amarchi-Cuevas, chief commercial officer, SYBO Games. “To mark the Walmart milestone, we’ve incorporated iconic elements of the storied retailer!”
Along with updates for the brand, backpacks from Accessory Innovations rolled out in select stores earlier this summer and additional licensed product are planned for Q3 and Q4.
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