Sakar has announced that the first SubSurf wheeled goods based on “Subway Surfers,” the endless runner mobile game that crossed three billion downloads last summer, will roll into stores nationwide this month.
"Sakar’s breadth of experience in delivering fun and on-trend consumer products, combined with their exceptional ability to mirror the SubSurf lifestyle, makes them a perfect partner," says Naz Amarchi-Cuevas, chief commercial officer, SYBO Games. "Subway Surfers fans have eagerly awaited wheeled-products to help catapult their in-game experience to the real world. We are looking forward to its retail debut just in time for the holidays.”
The assortment of skateboards, hoverboards and 2-wheeled scooters embrace the SubSurf brand’s youth culture, skate and music influence. Each wheeled item comes with an exclusive code (for both iOS and Android) that unlocks unique assets, offering consumers a new way to interact with the game. Additionally, a helmet and protective gear complete the line.
“Our success at Sakar is based on consistently offering unique and innovative products at affordable price points,” says Liza Abrams, senior vice president, global licensing, Sakar. “‘Subway Surfers’ is one of the most downloaded games in the world. Being able to partner with SYBO Games on this brand is extremely exciting for us, and we expect this line to be a huge success.”
The newly released SubSurf wheeled goods include the following:
- Hoverboard;
- Skateboard;
- Scooter;
- Helmet; and
- Protective gear set.
The “Subway Surfers” wheeled goods launch joins Sakar’s line of licensed and own brands of scooters, skateboards, helmets, protective gear and more including “Paw Patrol,” “PJ Masks,” “Peppa Pig,” Barbie, Hot Wheels and other top brands. The line is available at retailers globally.
