Merchandise will be available in more than a dozen categories as new partners have signed to create, manufacture and market a variety of products based on the most downloaded mobile game of the decade, “Subway Surfers.” Retail Monster U.S., “Subway Surfers’” North American licensing agent helped broker the deals.
The new licensees and respective products for the U.S. and Canada territories include Sakar, Accessory, Franco Manufacturing and Bioworld. “Subway Surfers”
products will arrive on Walmart shelves beginning this summer.
“This year promises a new SUBSURF experience as product rolls into Walmart and new partners come on board,” says Naz Amarchi-Cuevas, chief commercial officer, SYBO. “We’re excited about our consumer product lines. From toys to apparel to gadgets and more, each licensee is
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