STUDIOCANAL KIDS & FAMILY Brings New Paddington Game to Roblox

In celebration of the release of “Paddington in Peru,” developed, produced and distributed by STUDIOCANAL, in U.K. cinemas on Nov. 8, Paddington is making his way into the virtual world with the launch of a new interactive Roblox game, “Mission Marmalade,” developed by FEENIX studio. Fans young and old can join Paddington on new adventures in a vibrant, virtual setting ahead of the film’s premiere in theaters.

“Paddington: Mission Marmalade” lets players explore and interact with Paddington’s world as they help Paddington make as much of his marmalade as possible. From exploring Paddington’s home in Windsor Gardens and navigating the bustling streets of London to discovering hidden treasures in the depths of the Peruvian jungle, players will join Paddington and his friends on a marmalade-filled adventure with challenges and opportunities to earn exclusive in-game rewards. The game is designed for fans of all ages, offering a safe and fun space to celebrate the world of Paddington.

This partnership between STUDIOCANAL KIDS & FAMILY and Roblox aims to blend the world of film with immersive, interactive gaming.

Key features of the game include:

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“We are thrilled to bring Paddington into the world of Roblox and offer fans around the world a completely new, innovative way to experience his adventures,” says Françoise Guyonnet, chief executive officer, STUDIOCANAL KIDS & FAMILY. “As Paddington in Peru launches in cinemas, this game allows fans to dive deeper into the story and continue the adventure alongside their favorite bear.”

“We are immensely proud of the Paddington experience we have built within Roblox,” says Ciaran Warren, head of studio, Feenix. “This immersive world is really pushing the boundaries of innovation and design within the Roblox platform, and we believe creates a new benchmark for what is possible within the game when it comes to engaging young fans.”

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STUDIOCANAL unveiled its new STUDIOCANAL KIDS & FAMILY at Brand Licensing Europe in September. With a new logo, STUDIOCANAL KIDS & FAMILY is a rebrand of The Copyrights Group. The rebrand will see STUDIOCANAL KIDS & FAMILY own and manage the Paddington IP and official stores.

The partnership was brokered by licensing agency, Player2, which first brought together STUDIOCANAL and Feenix to take Paddington into Roblox.

“We pride ourselves on connecting the best creative expertise in our network with the most exciting IP and brand in the world,” says John Pierce, managing partner, Player2. “With Feenix and STUDIOCANAL we have two partners who share the same creative vision for Paddington and we feel Roblox is the perfect vehicle to bring that IP to both new and existing fans on a global scale.”