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April 6, 2018
Licensing agency Striker Entertainment took on gaming property "Five Nights at Freddy's" last year, and is now seeing the product program ramp up for the Scottgames franchise.
"The early retail heat on this property is reminiscent of what we experienced with 'Angry Birds' at launch, and what we have witnessed with 'Minecraft,'" says Marc Mostman, partner, Striker Entertainment. "With its large fan base, billions of YouTube views, a feature film in development and the first of three books recently launched, 'Five Nights at Freddy's' is one of those rare properties with the benefit of being driven by multiple media executions and deeply active fan engagement."
"Five Nights at Freddy's" is a horror-themed video game that places the user as a security guard at Freddy Fazbear's Pizza, a family restaurant and arcade. But at night, the life-sized animatronic characters come to life and wreak havoc on the restaurant.
The series launched in 2014 and includes three sequels. It has also been optioned by Warner Bros. and is in development for a feature film. According to Scottgames, worldwide sales of the game series have topped 10 million downloads.
Under Striker, the product program has grown for "Five Nights at Freddy's" and now includes a roster of leading licensees.
On board for the program is Rubie's Costume Company for character costumes, masks, costume accessories, prop replicas, animatronic figures, trick-or-treat bags, Halloween décor, pumpkin decorating kits and pet costumes. The new range will hit stores in time for Halloween.
Also signed for the brand is NECA, which will create a line of large-scale foam figures, animatronic figures, electronic cord accessories, gift sets, seasonal lighting, 3D figural wall art, role playing party games, novelty metal lunch boxes, fleece blankets and character pillows; while Trends International will launch themed posters, calendars, bookmarks, writing instruments, stickers, decals, temporary tattoos, gift wrap and gift bags.
Licensee Buckle-Down has created a range of belts, belt buckles, key chains and other items that feature the company's signature seatbelt-style fasteners; and McFarlane Toys will produce a construction range based on scenes and locations within the "Five Nights at Freddy's" game.
Other licensees signed on to round out the product program include Funko, Accutime, Think Geek, Bioworld, Just Toys and Radz. Additional partnerships are in the works and should be announced soon.
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