‘Stranger Things’ Races Through ‘Rocket League’

New in-game event brings the Upside Down to Psyonix’s battle car racing video game.

License Global, Content Editor

October 10, 2019

1 Min Read

Psyonix and Netflix have joined forces for a "Rocket League" in-game event inspired by the series "Stranger Things."

The event comes in the form of a new game arena called the Farmstead that is inspired by the show's Upside-Down universe. Players will be tasked with making it out of the arena for a chance to win points that can be used to purchase exclusive "Stranger Things" gear. The limited-edition collaboration will run from Oct. 14 to Nov. 11 to align with the Halloween season.

The "Rocket League" event follows on other collaborations with brands including Hot Wheels. Mattel partnered with Psyonix late last year for a co-branded version of "Rocket League" based on the classic diecast race car toys.

The event adds to the growing list of "Stranger Things" licensing and collaborations. In the lead up to the premiere of season three of the show, Netflix partnered with brands including Mongoose, Levi and "Fortnite."

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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