Spotify is entering the Roblox world. Spotify has introduced Spotify Island, an interactive world where fans and artists from all over the world can link up and create new sounds together, hang out in digital spaces and gain access to exclusive virtual merch.  

“Roblox” users can mingle with artists, complete interactive quests and unlock exclusive content. Players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap. The island will have other musical Easter eggs at every turn for eagle-eyed users to discover. Users can even climb to the top of “The Charts” by collecting points. 

Spotify listeners will also notice some familiar shapes, colors and icons on Spotify Island. For example, “Roblox” users will have the chance to collect the heart-shaped “Like” icon, which can be exchanged for merchandise. 

From the main Spotify Island, gamers will be able to portal out to the themed islands that will come to life throughout the year. These destinations will be filled with exclusive content, artist interactions and themed mini quests. The first themed experience on Spotify Island is K-Park, an homage to all things K-Pop. Coming later this spring, K-Park will give fans the chance to interact with artist superstars Stray Kids and SUNMI.