Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox

Spin Master, owner of the Rubik’s Cube, has announced the launch of “Rubik's Run” on Roblox. Developed in partnership with The Gang, a user-generated content game development studio known for creating engaging Roblox experiences, the new game is designed for players to have fun with Rubik’s.

The experience combines challenging puzzle mechanics with the dynamic “obby” (obstacle courses) genre, expanding the brand's digital footprint.

“Rubik's Run” reimagines puzzle-solving in a social gaming environment, where players navigate through levels while collecting Rubik's pieces to unlock new puzzle islands. The game creates an engaging blend of problem-solving and platforming challenges, encouraging players to explore, collaborate and complete every island.

"With ‘Rubik's Run,’ we're expanding the boundaries of what puzzle gaming can be in social platforms," says Marc De Vellis, global head of studios, digital games, Spin Master. "Working together with The Gang, we’ve ensured that the essence of Rubik’s—strategic thinking and creative problem-solving—shines through in an interactive and exciting new format.”

“Rubik's Run” features:

Related:Love for the Rubik’s Cube Continues to Grow

"Rubik’s Cube has been a cultural icon for 50 years," says Max Proctor, chief executive officer, The Gang. "We're so excited to bring the legendary puzzle off shelves and to a new audience in the virtual realm on Roblox to celebrate this landmark anniversary."

The launch of “Rubik's Run” is part of Spin Master's ongoing strategy to create digital play experiences that resonate with today’s young audiences while maintaining the educational value and cognitive development aspects that have made Rubik’s a trusted brand for decades.

“Rubik's Run” is now available on Roblox.