Sony, Ubisoft Team for Smurfs Game

“Aligning ourselves with an industry leader like Ubisoft is a perfect complement to our marketing efforts for the film,” says Mark Caplan, vice president, Sony Pictures Consumer Products. “The game will help bring audiences closer to the magical world of the Smurfs, allowing players to interact and control their own adventures.”

The console game will be released in July for Xbox 360, PlayStation3 and Nintendo Wii, Wii U and DS, in advance of the movies July 31 premiere.

In the game, players will assume the role of one of nine Smurfs from the film as they move the movie’s environments including New York City and Paris.

“By collaborating with Sony Pictures on the iconic Smurfs license again we are