Sony Music, Aniplex, Pocketpair Form Joint Venture, Palworld Entertainment

Sony Music Entertainment, its group subsidiary, Aniplex, and Pocketpair have established a joint venture, Palworld Entertainment, to expand and develop new businesses associated with the “Palworld” game.

The joint venture will be responsible for developing the IP’s reach and for expanding commercial business endeavors, including the global licensing and merchandising activities associated with “Palworld,” outside the interactive game.

Palworld Entertainment’s initial efforts will begin with developing exclusive merchandise based on the game.

“Palworld,” is a multiplayer open-world survival game created, produced and published by Japanese developer, Pocketpair.