Sony Music, Aniplex, Pocketpair Form Joint Venture, Palworld Entertainment

Collaboration will expand the business beyond the “Palworld” Game, including developing exclusive merchandise.

License Global

July 11, 2024

1 Min Read
“Palworld” still image, Palworld Entertainment
“Palworld” still imagePalworld Entertainment

Sony Music Entertainment, its group subsidiary, Aniplex, and Pocketpair have established a joint venture, Palworld Entertainment, to expand and develop new businesses associated with the “Palworld” game.

The joint venture will be responsible for developing the IP’s reach and for expanding commercial business endeavors, including the global licensing and merchandising activities associated with “Palworld,” outside the interactive game.

Palworld Entertainment’s initial efforts will begin with developing exclusive merchandise based on the game.

“Palworld,” is a multiplayer open-world survival game created, produced and published by Japanese developer, Pocketpair.

Read more about:

Sony MusicGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like