BLE will serve as the launch pad for the video game's merchandising program.
This is the fourth installment in the "Uncharted" series, which is developed by Naughty Dog.
“Uncharted 4: A Thief’s End” will launch exclusively on PlayStation 4 on March 18, 2016, featuring new gameplay mechanics, larger, more open environments and enhanced graphics and animations. Also, for the first time in “Uncharted” history, players can drive vehicles during gameplay.
BLE will serve as a launch pad to showcase new licensing opportunities for the franchise across EMEA, Australia, New Zealand and India. Lead categories include apparel, accessories and collectibles targeting adult gaming fans.
“‘Uncharted 4’ presents a very exciting licensing opportunity,” says David Evans, European licensing manager, SCEE. “The dynamic gameplay, introduction of vehicles, cinematic storytelling, richly detailed and varied environments
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