IMPS taps Ubisoft for a new game featuring the iconic blue characters.

Ubisoft has released a new mobile game featuring the Smurfs, in partnership with brand owner IMPS.

“Smurfs Epic Run,” is now available worldwide on the App Store, Google Play and Amazon.

The 2D platform mobile game challenges players to run, jump, glide, rush and dash to free captive Smurfs.

“We are glad to collaborate once again with Ubisoft on the Smurfs,” says Véronique Culliford, president, IMPS. “Working with Ubisoft means a lot when it comes to building a rich and original gaming experience while respecting the Smurfs’ DNA. ‘Smurfs Epic Run’ is probably the most 'smurfed' title to-date and one of the best visual experiences in a game based on our beloved blue characters. Our art teams have been working closely together to deliver what we hope will delight both Smurfs fans and mobile players alike.”