Party City, Amscan, Accessory Innovations and more will bring the hit mobile game into new categories such as party goods, textiles and more.
Tie-In-Pro, the exclusive licensing agency for “Slither.io,” brokered the deals.
New partners for the game include: Party City and Amscan for party goods, balloons and costumes; Accessory Innovations for backpacks, lunch bags, headwear and cold weather accessories; Aquarius for a card game; and Franco Manufacturing for home textiles including bedding, beach towels and throws.
The new licensees will join the brand’s current roster of partners, which includes Bonkers Toys, Just Toys, Fifth Sun, Everything Legwear and Trends.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.