‘Sky: Children of the Light,’ Moomin Characters Collaborate

Two worlds unite to share a nostalgic childhood tale of friendship and healing.

License Global, Content Editor

October 30, 2024

1 Min Read
‘Sky Children of the Light,’ Moomin collaboration, King Features Syndicate
‘Sky Children of the Light,’ Moomin collaborationKing Features Syndicate

Social adventure game, “Sky: Children of the Light,” and the Moomin brand are teaming up for a special collab with “Season of Moomin,” available through Dec. 29. Built on Sky and Moomin’s shared values of creativity, connection and celebrating differences, the partnership invites gamers – whether newcomers or veterans – to experience an emotional story exploring trauma, healing and self-acceptance.

The Moomins are the central characters in a series of novels, short stories, picture books and a comic strip by Finnish writer and illustrator, Tove Jansson. Starring a white, roundish troll family, the Moomins live together in the enchanting Moominvalley. The partnership with Sky was negotiated by U.S. licensing agent, King Features Syndicate, a unit of Hearst, on behalf of brand owner, Moomin Characters.

In this collab, the Moomins are featured in “Sky: Children of the Light,” an enchanting online kingdom where players of all ages and skill levels around the globe connect with each other through playful quests and encounters with friendly Spirits.

Combining Sky’s dreamlike landscapes with Moomin’s whimsical characters, the “Season of Moomin” tells the touching story of “The Invisible Child,” Ninny. A character from The Moomins, players accompany Ninny as she overcomes her fears and gains self-confidence. This season introduces a new visual style unlike anything seen before in Sky. Throughout the story, Sky’s black-and-white world gradually blooms into popping color to symbolize Ninny’s inspiring transformation.“As we continue to bring fans both new and old more ways to celebrate Moomin, we are excited to work with partners like Sky that align so perfectly with Moomin brand values while offering a unique experience to interact with the beloved Moomin characters in a fun, creative setting,” says Christina Nix-Lynch, senior director, licensing, King Features Syndicate.

Related:Moomin Characters Plans to Celebrate 80th Anniversary in 2025

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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