Threadless is on board to further extend the popular video game franchise with its first-ever online store.

GLOBAL–The life simulation game “The Sims” and global artist community shop Threadless have joined forces to launch the PC video game’s first official merchandise shop.

The store’s initial product assortment will include branded t-shirts, cellphone cases, notebooks, mugs, home décor and much more.

“‘The Sims’ and Threadless’ collaboration is a match made in creative-expression heaven,” says Jack Nickell, chief executive officer, Threadless. “We are two brands that deeply believe in people having the power to show the world who they are and who they want to be, whether that world is virtual or real. We’re looking forward to bringing the Threadless audience a new avenue to bring their Sims’s world to life. We are thrilled that ‘The Sims’ fans will be able to explore the branded shop, as well as other artist’s awesome artful products on our website.”

“The Sims” is a PC video game that allows players to create and control everything from hairstyles, skin color and outfits, to Sims’ homes, hobbies and career aspirations.

“The Sims” merchandise is now available online via TheSims.Threadless.com.