‘Shrek Swamp Tycoon’ Debuts on Roblox‘Shrek Swamp Tycoon’ Debuts on Roblox

The Gang, an international game developer studio specializing in the creation of immersive gaming experiences, has announced a collaboration with Universal Products & Experiences, DreamWorks Animation and Universal Pictures to transport players into Shrek’s swamp in “Shrek Swamp Tycoon” – a new experience on Roblox inspired by DreamWorks' “Shrek.”

Available now, “Shrek Swamp Tycoon,” the first official “Shrek” experience on Roblox, welcomes players to explore Shrek’s swamp and interact with its inhabitants and the world of the movie.

By collecting coins and seeking out hidden platforms, players can construct their own experience map and rebuild locations inspired by the film, including Shrek’s house, Gingy’s Gingerbread House and more. Players can purchase in-game user-generated content items and character heads for Shrek, Fiona and Donkey, and unlock exclusive features by completing the entire experience.

“‘Shrek’ has been a fan favorite since the release of the first film more than 20 years ago, and we have many fans within our team,” says Marcus Holmström, chief executive officer, founder, The Gang. “Collaborating with Universal Products & Experiences and leveraging our deep knowledge of Roblox to develop a unique experience for this incredible franchise has been a hugely exciting experience for us. In ‘Shrek Swamp Tycoon,’ fans get the opportunity to engage with characters from the film in new and clever ways.”

“Shrek Swamp Tycoon” is the first collaboration between The Gang and Universal Products & Experiences to bring DreamWorks Animation franchises to players through gameplay and activities on the Roblox platform, with more to come. The collaboration will also introduce the launch of a new combat game, “Kung Fu Panda: Hero Showdown,” this summer. Inspired by DreamWorks Animation’s “Kung Fu Panda” films, players will execute kung fu moves, based on characters such as Po, Shifu and Tai Lung. As users gain experience in the two battle arenas – Juniper City and Gongmen City – they will earn Robux and be able to upgrade their battle stick and unlock skills.

“Dreamworks Animation stories are beloved for their hilarious characters and scenarios, and we look forward to delighting Roblox players with new games that feature two all-time favorites,” says Bill Kispert, senior vice president, general manager, Games & Digital Platforms, Universal Products & Experiences. “With ‘Shrek Swamp Tycoon’ and ‘Kung Fu Panda: Hero Showdown,’ players and fans will get to experience the action and humor of these worlds on an immensely popular platform, in games designed to be played and shared together.”