Jam City has partnered with Cloudco to to debut Unity Bear, a brand-new Care Bear, in the “Panda Pop” mobile game.
Players are invited to unlock the magic of Care Bears by blasting, matching and popping bubbles to level up and earn unity boxes within the game. Starting Sept. 3, and leading up to #ShareYourCareDay on Sept. 9, Unity Bear will encourage players to participate in acts of kindness in the game and in their real-world communities.
“The Cloudco team is excited to introduce Care Bears’ fans to its first-ever mobile game app in partnership with Jam City,” says Robert Prinzo, global licensing head, Cloudco Entertainment. “We have seen increased digital engagement amongst our fans, as they turn to digital expression to share how they are ‘sharing and caring’ during this time, and we are thrilled to be able to give them another platform to make magic happen. We hope that the release of Unity Bear and her motto ‘together, we are strong’ will encourage our fans worldwide to come together to celebrate each other’s individual characteristics and unique personalities.”
Unity Bear will join the Care Bears already in “Panda Pop.” The Care Bears have already made their in-game debut and will be available for the next two months.
“The timeliness of this partnership and this message feels so right,” says Vanessa Rouhani, senior vice president, publishing and product marketing, Jam City. “Now more than ever is when we should embrace the revered Care Bears brand that has instilled a sense of compassion and kindness in so many of us for nearly 40 years - a message that has been passed down from generation to generation. Jam City works to embody much of what Care Bears represent. We want to encourage kindness and to enrich the lives of our community while embracing our differences and uniting for good. We are humbled and thrilled to be a part of the relaunch of such a cherished brand.”
The deal adds to the growing brand partnerships for the Care Bears. Most recently, the brand was leveraged in an accessories licensing deal with Irregular Choice.