‘Sesame Street Yourself’: Sesame Workshop, Weyo Debut AR App

“Sesame Street Yourself” is aimed at preschoolers. It transports fans onto the screen and immerses them into the magical world of “Sesame Street” with the use of Weyo’s AR technology. The new app features opportunities to sing, play and dance along with popular “Sesame Street” characters.

 “Sesame Workshop strives to be everywhere kids and families learn and play together, offering best-in-class experiences that parents can trust,” says Scott Chambers, senior vice president and general manager, educational media and licensing, North America, Sesame Workshop. “With Weyo, an innovator in interactive video technology, we’ll bring the laughter and learning of ‘Sesame Street’ to families in a whole new way."

Earlier this week, an Apple special event featured one of the app’s AR games, “Cookie’s Cookie Capers.” The rear-facing AR game will use the power of Apple’s

The app launches Sept. 30, in time for “Sesame Street’s” 50th anniversary. It joins other previously announced 50th anniversary commemoration news including a line of

and the upcoming debut of a

inspired by the PBS series.