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SEGA Unveils Video Celebrating ‘Sonic’ 30th Anniversary

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The company celebrates The Blue Blur’s milestone.

Ahead of “Sonic the Hedgehog’s” 30th anniversary on June 23, SEGA has unveiled an all-new fan appreciation video showcasing a look back at the franchise.

Developed by creative agency Liquid+ Arcade, the “Unstoppable” campaign follows the experiences of several “Sonic” fans throughout the decades, from the early ‘90s SEGA Genesis era to today.

SEGA will host “Sonic Central,” a virtual event taking place May 27 at 9am PT / 12pm ET on the official “Sonic the Hedgehog” YouTube and Twitch channels.

During the event, SEGA’s “Sonic” team will be joined by special guests to reveal upcoming projects, partnerships and events spanning the “Sonic the Hedgehog” franchise.

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